Getting the most from your marketing dollars, however, starts with building a loyal and engaged audience of followers on Instagram. Meta’s photo and video sharing app has also springboarded the careers of countless creators who monetize their personal brands through their content. If you’ve ever thought of leveling up your presence on Instagram or starting a business on the platform, you’re in the right place. In fact, based on the search term, Instagram will scan for relevant usernames, bios, captions, hashtags, and locations. All of these things play a part in telling Instagram whether your content is good enough and relevant for others.

However, carousel posts have the highest level of engagement of all content types on Instagram. Live video is a growing trend across a variety of social media platforms, so if something interesting is happening, start rolling. Whether it‘s an event, a team birthday party, or behind-the-scenes footage, your devoted followers want to see what you’re up to. Micro and nano influencers are Instagram accounts with 10-75K followers. These niche influencers can lead to useful partnerships and increased sales for your business.

The “insights” tab on your Instagram account will give you a ton of numbers that you can track and improve. instagram engagement with different posting times and content strategies to see what’s resonating with your audience, and adjust as necessary. Like every other social media platform, Instagram growth is all about content creation and distribution. Even though it’s hemmed in by image and video-based content, you can get extremely creative in how you utilise that media. That community is what social media is known for, and Instagram provides a creative outlet for your audience to take part.

But to quickly grow their IG accounts, some resort to buying followers. You can also add a user-generated content (UGC) element to the contest, too, where people post a photo of their own and use a specific hashtag. Once you build up a following, you can try creating your own hashtags — like your company name or a slogan that applies to your content. This is a great way to build up your brand on the platform and build a more cohesive presence.

Getting on the Instagram Explore page is easier said than done. However, creating posts that are aimed at getting on the Explore page means you’ll be creating easily shareable and trendy content. Then, you’ll get their followers to follow along with the Stories and hopefully follow your account. Highlighted stories will show up at the top of your profile between the photo feed and your bio. Once a user is verified or has over 10,000 followers, they can even include a link to a webpage within a story.